The Maejor Ali-produced song was originally recorded for Bieber, but will now serve as the first single off Tyga’s upcoming album The Gold Album: 18th Dynasty.
“The prevailing theme of the song is fame, the overwhelming demand for Justin Bieber and Tyga’s time and attention,” director Krista Liney told Rolling Stone. “This concept explores being famous through the eyes of these artists. Everyone is after them, everyone wants time with them, everyone wants to bask in their spotlight. Every moment of their lives is scheduled, including taking a moment to breathe. They are chased, they are exposed . . . can everyone just wait for a minute?”
The special effects visuals were inspired by The Matrix. “We got some of the guys that do CGI for some of the big movies,” Tyga told MTV News. “We’re freezing time and switching different worlds trying to get away from certain things—the negative that comes with the lifestyle.”
Watch them put everything on hold and escape.
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